Case Studies

Equity, performance, and quality assurance in education | EIU for Pearson Education, November 2012

Textbooks go digital | EIU for Pearson Education,   November 2012

Industry Research

Mining riches in Mongolia | EIU for HSBC, April 2012

Israel: Opening its arms for foreign investment | EIU for HSBC, April 2012

Norman Einstein’s Unified Field Theory April 20, 2011

Shooting Giants
suzmitchAfter the excitement of opening week, Suzanna Mitchell, a photographer in her fourth season with the San Francisco Giants, talked with the Einsteins about the madness and superstition that comes with the job while we roamed her empty office—AT&T Park.


Norman Einstein’s Sports & Rocket Science Monthly February 2011

Cuban Dreams
footballAfter its world-class cigars, perhaps Cuba’s most famous exports are its athletes. Under the banner of “Sport for All” following the Cuban Revolution, Fidel Castro implemented a national sports program, outlawed professional sports, and established the nation as a breeding ground for top athletes. The national devotion to sports has paid off in national pride: per capita, Cuba is sixth place in Olympic medals.


Norman Einstein’s Sports & Rocket Science Monthly November 2010

The Sideline’s Shadow
footballOn all levels, football is a game of violent action and meticulous planning. The violent action usually supercedes the meticulous planning in the imagination of the crowd. But it is the designs, ever drilled, ever changing, that allow the game to be what it is. The sideline casts a long shadow.


The Mantle | September 2010

The Road to Machu Picchu
PeruFor developing countries such as Peru, the tourism industry introduces complex issues of economic development and sustainability. On a small scale, individual vacationers (like my brother and me) provide immediate returns by introducing foreign capital into local service industries. In a sense, we could be viewed as small-scale investors because we represent foreign capital with a potential to attract other small-scale investments. Yet our future impact on Peru’s economy will be limited to the one or two friends who may be inspired by our experiences to also visit the country… maybe… someday.


Norman Einstein’s Sports & Rocket Science Monthly July 2010

Montevideo Erupts
montevideoSaturday morning I found myself in Montevideo, huddled under the covers in my friend’s bedroom as Uruguay battled Korea to qualify for the World Cup quarterfinals. Soccer is so sacred here in South America that watching the World Cup, I’ve discovered, is typically a private affair. Like most Uruguayos, we watched the game at home, cell phones buzzing and ringing after each goal. And, just like my experiences in Buenos Aires, you didn’t have to be watching the game to know when the home team scored – outside, the subdivision where I was staying exploded with firecrackers following each point, and a holler ran through the city.


Norman Einstein’s Sports & Rocket Science Monthly June 2010

Soccer on Holiday
soccerWhen Norman Einstein’s own Stephanie Lim set off for South America some months back, I asked her to keep an eye out for the games people play and a camera handy to document them. Of course, on the world’s fourth largest continent, the game people play is by and large futbol.


Paper Magazine | February 2010

Buenos Aires Fashion Week

Buenos Aires Fashion Week is the the kickoff of the winter season here down south, although you’d never guess it was winter based on the prevalence of bare legs among the attendees . A young crowd — many of whom couldn’t get into the 18-and-over beverage areas — filled the expo center, many waiting hours in line without ever making it to the runway viewing area.


Norman Einstein’s Sports & Rocket Science Monthly December 2009

Portraits of Raider Nation
raidersOn Sunday, November 22nd, the Oakland Raiders hosted the Cincinnati Bengals. Stephanie Lim was on the scene, documenting in photos the tailgate of the Raiders Nation.


Norman Einstein’s Sports & Rocket Science Monthly November 2009

Derby Girls
derbySeveral years ago, a friend warned me about roller girls. One roller girl in particular threatened to punch me for messing with her man. “I’d stay away,” he told me. “Roller derby chicks are tough.”


Norman Einstein’s Sports & Rocket Science Monthly October 2009

All-Stars in the Stands
wrigleyAdam Carter dogged up and down the steep aisles at Wrigley Field. I struggled to keep up.

I spent a day tailing Carter as he went from giving a talk as chariman of the Cause & Affect Foundation to pouring beer at Wrigley during a night game, the Chicago Cubs hosting the Milwaukee Brewers. Carter, a 16-year veteran vendor, has poured at Comiskey Park and Soldier Field as well.

Norman Einstein’s Sports & Rocket Science Monthly September 2009

Of Walls and Balls
handballThe United States Handball Association held its annual One-Wall Championships August 5th to 9th in Coney Island, Brooklyn.

A lot of ball slapping goes on in handball. I’m not talking about the game’s object itself, which is obviously about slapping balls. I’m talking about the inadvertent, unavoidable swatting of an opponent’s sensitive areas. I witnessed this painful but commonplace swatting often at the National One-Wall Championships.


Norman Einstein’s Sports & Rocket Science Monthly August 2009

Belmont by Beginners
belmontI wagered $15 and lost it all. Stephanie won a couple bucks… enough to justify betting a couple more.

Rumble on the River
rumbleThe Church Street Boxing Gym organizes the ever popular Friday Night Fights NYC, a series of amateur traditional and Muay Thai boxing matches held several times a year in the spacious Hall at St. Paul’s Cathedral. Once a year, Friday Nights Fight NYC takes it outside, offering fans a free event – the Rumble On the River – held at Pier 84 on the Hudson River in Manhattan. This year Norman Einstein’s sent photojournalist Stephanie Lim to document the Rumble.

The Examiner | October 2009

Highs and Lows on the Bolivian Altiplano
boliviaThe first night in Bolivia I didn’t sleep. That day, we had gradually ascended more than 1500 meters from sweltering San Pedro de Atacama to cross the Chilean border into Bolivia, and although the sun was high in the sky, the air was thinner, the temperature cooler. As soon as I stumbled off the bus into the dusty, red sand at immigration, my blood instantly chilled. Seeing how ill-prepared I was—without a real jacket or a sleeping bag—I should have been more worried. But it would take a lot more than the sudden plunge in temperature to bring me down from the heights of Bolivia.